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SIB: Redefining Marketing: Trends for the Next Generation of Active Aging (2017)

Description

This Special Issue Brief was written by Barbara Kleger of Kleger Associates and explores a host of issues related to marketing senior living to the next generation of retirees. Among other things, the Brief examines terminology, traditional and digital strategies, social media, and explores the redefined sales process.

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Price: $40.00

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