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ASHA Launches Phase 2 of Public Relations Campaign

Published: 28.10.2020

Series of three videos and advertisements focus on real stories from real people that promote positive resident and family experiences. The second phase of ASHA’s national public relations campaign promoting seniors housing has launched with two new videos and accompanying banner advertisements promoting the seniors housing industry. This phase builds trust in senior living communities, […]

HHS Amends Reporting Requirements, Operators Expected to Keep More Relief Funds

Published: 23.10.2020

Changes in the guidance lean favorably to seniors housing operators. In response to the revised guidance, ASHA President David Schless, told McKnights, “[It] is more consistent with guidance that was previously relied upon by senior living operators.”  ASHA, he added, will continue to seek clarification from HHS about other reporting guidance issued in September.

Several High-End Seniors Housing Towers Come to NYC with Pandemic Adjustments

Published: 23.10.2020

ASHA President David Schless spoke to the New York Times about seniors housing trends in New York City. Post-pandemic, there could be a much bigger audience for this type of real estate product. “New York is probably as underserved as any place in the United States,” including rural regions, said David Schless, President of the […]

ASHA Sends Letter to HHS in Response to Changes in PRF Reporting Requirements

Published: 20.10.2020

Senior living industry operators that started to receive much needed funding from HHS’s Provider Relief Fund (PRF) are now deeply concerned that the New Reporting Requirements have created widespread confusion and unexpected potential barriers to retaining the funding received.

ASHA President Named to McKnights’ List of Top Industry Contributors

Published: 20.10.2020

ASHA President David Schless was recognized by McKnights as a leader in the senior housing industry as part of McKnights “40 for 40” special, which looks back at the top notable newsmakers over its 40-year anniversary. Senior Lifestyle co-founder and Chairman Bill Kaplan, who has also been active since the beginning and was the association’s […]