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This Special Issue Brief summarizes a study conducted in the Spring 2008 for ASHA by Brooks Adams Research of a national sample of homeowners aged 75 years and older. The Brief provides a demographic profile of aged 75+ homeowners and describes their perceived home values, the length of time they have lived in their homes, recent home improvements and features of their homes. The Brief also summarizes findings related to seniors’ mortgages, net worth and home equity and concludes with a number of insights related to how seniors view the home selling process – how long they expect it will take to sell their home; how long they expect to stay in their current home; their willingness to spend on home improvements, and much more. Special Issue Brief: A Statistical Survey of Senior Homeowners is a must for marketing professionals and others involved in the business of housing older adults. Price: $35.00 Member Price: $0.00 |
